This Week’s Platform Updates: What’s New and What’s Coming Next

It’s been another busy week of updates, improvements, and behind-the-scenes enhancements across the platform—and there’s a lot to be excited about. From AI upgrades and ecommerce automation to social reporting and international support, this week’s releases continue to focus on making everyday workflows faster, smarter, and more scalable.

Here’s a clear breakdown of what rolled out this week, what hit Labs, and what’s coming soon.

Conversation AI: Higher Message Limits

Conversation AI now supports up to 100 messages per conversation, up from 25.
This allows for longer, more natural interactions when deeper conversations are needed—while still keeping controls in place for best practices.

Internationalization Expands

Language support continues to roll out across the platform:

• Language selection and persistence on the login page

• Multi-language support for notifications, including emails and in-app alerts

This is another step toward a truly global-ready platform.

Media Library: Video Thumbnails & Hover Preview

Video files now display:

• Auto-generated thumbnails

• Preview playback on hover

This makes it significantly easier to scan, manage, and reuse video content—especially in larger media libraries.

Social Planner Enhancements

Several meaningful updates landed in Social Planner this week:

• Short-link URL tracking in statistics
  Track clicks and performance for shortened links directly inside reporting.

• Expanded Instagram statistics via direct login
  This removes unnecessary dependency on Facebook connections and unlocks future Instagram-first automation capabilities.

• Social performance widgets for dashboards
  Display posting activity, engagement, and channel performance inside custom dashboards—ideal for teams and client reporting.

Ecommerce Workflow Triggers

Multiple new ecommerce automation triggers are now available:

• Abandoned checkout

• Product review submitted

• Order fulfilled

These triggers work across both native ecommerce sites and Shopify, enabling smarter follow-ups, review requests, and lifecycle automations from a single trigger framework.

Phone System: A2P Compliance Validation

A major improvement for SMS compliance:

• AI-powered validation highlights potential A2P issues before submission

• Clear visibility into what may cause rejection

• Reduced resubmission friction and faster approvals

This update adds clarity and confidence to a process that has historically been frustrating for many users.

Ads Manager: Google Demand Gen Campaigns

You can now launch Google Demand Gen campaigns directly from the Ads Manager, expanding support for video-first placements across Google properties.

Chat Widget Improvements

Custom fields within the chat widget can now be marked as required before submission, improving data quality and lead capture consistency.

Voice AI Quality-of-Life Update

You can now undo and redo prompt edits while building Voice AI agents—small change, big usability win.

Platform Enhancements & Cleanup

Additional improvements rolled out this week include:

• Public APIs for Brand Boards

• Enhanced email statistics and Outlook rendering

• More consistent reporting defaults (last 30 days)

• Expanded custom value support in workflow conditions

• SaaS V2 sync and payment flow refinements

Now in Labs

Bulk Opportunity Actions

You can now bulk delete and restore opportunities in Labs.
As always, Labs features include built-in feedback tools—your input directly shapes final releases.

Community Wins

A few highlights from the community this week:

• Faster A2P approvals thanks to the new validation flow

• Users reporting strong year-over-year growth while building businesses alongside full-time jobs

These real-world wins are exactly why these updates matter.

Coming Soon

Mobile Editing for Emails

Mobile-specific editing is coming to the email builder—similar to how funnels and websites already work—allowing device-based adjustments without workarounds.

Multiple WhatsApp Business Accounts

Support for connecting multiple WhatsApp Business accounts to a single sub-account is in development, opening the door for franchises, multi-location businesses, and global teams.

Final Thoughts

This week’s updates focused heavily on usability, automation depth, and global readiness—all while continuing to refine the foundation behind the scenes.

Have a great weekend, stay warm, and we’ll see you in the next update.