OTT / CTV
OTT/CTV allows you to target prospects while they stream content over an internet connection. We can target with OTT/CTV by using addressable, behavioral, and demographic data.
Reach your audience where they are
Rise to the top
OTT – Over The Top
Tv-like video content that is streamed over the internet without the need for a subscription from a cable or satellite provider. Devices such as smart TVs or devices that can connect to a TV, including streaming boxes, media streaming devices, and gaming consoles.
We keep your connected
CTV – Connected TV
TV-like video content that can be streamed directly to a TV set via a streaming device. Devices such as laptops, desktops and mobile devices that access streaming content.
Address lists converted to physical locations utilizing cross-device matching
This is a good option for Advertisers who target prospects or clients based on lists
Addressable OTT/CTV has a 90% match rate
Keyword and site targeting based on behavior
Good for advertisers who want to reach prospects who have visited their website, people who are doing online research for products/services and people who are visiting competitor locations
Targeting based on who your clients are; gender, age, household, and lifestyle
Good for advertisers who want to spark interest in their product or service and who want to reach a particular age, gender, income, lifestyle, etc.
