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Circulation Verification Council (CVC) is an independent, third-party reporting audit company. CVC audits thousands of editions nationwide with a combined circulation of more than 55 million. Our audits cover printing, distribution, circulation, websites, digital editions, mobile, email, social media and readership studies to give an accurate picture of a publication’s reach and market penetration.
Before audits begin, publishers complete and submit forms detailing specifics about publication printing and delivery. CVC’s auditors then pour over these reports, verifying printing, distribution and circulation claims against support documents including but not limited to printing statements, mail receipts, carrier manifests, delivery area maps, distribution lists, subscriber lists and financial records. Once all data is collected and its accuracy is confirmed, CVC provides the publication a certified audit report that can be used for advertising sales purposes. Publications meeting CVC’s requirements are allowed to display the CVC seal in their materials, and their audits are made available by CVC to a variety of industry groups.
Reader surveys determine reader demographics and purchase intentions vital to advertising purchase decisions. CVC utilizes multi-tier study platforms that can include online, QR code, in-paper, blast email, Facebook and Twitter, and phone studies. CVC reader surveys can also differentiate reader demographics and purchase intentions for multimedia presentations (print, website, digital edition, etc.)
